If you live in the Southeast, or if
you keep up with Food Network, odds are good that you've heard of
Memphis in May. Memphis in May is best known for its incredible Beale
Street Music Festival (millions of visitors flock to the site within
hours of the participating bands being announced) and the World
Championship Barbecue Cooking Contest (pretty much the holy grail of
barbecue). And well... that was the problem that Memphis in May
presented to SPEAK!. You
see, Memphis in May is a month long series of programs and events, and
while the music and barbecue events are by far the most well attended,
Memphis in May wants to bring attention to all of the activities that
go on throughout the month. So SPEAK! was faced with a unique
challenge: build an easy to navigate site that gives equal exposure to
all of the different events/programs of Memphis in May while doing
nothing to take away the importance of the music and barbecue events. A
pretty tall order by any standards.The new website
addresses all of the clients desires with an incredibly logical
navigation structure that clearly communicates that Memphis in May is
much more than just music and barbecue. The site itself gives Memphis
in May the opportunity to express much more personality than its
previous website, and we've given Memphis in May maximum editability of
its site by building the large photo banners on each shell to be
updatable by the client. We even increased Memphis in May's ability to
bring in ad revenue by building in more available ad space than its
previous website.At
SPEAK!, we're incredibly excited to see the launch of this new website.
Memphis in May is a cornerstone of what makes Memphis great, and we're
very proud to be playing such an important role in its continued
success.